Policy Fix ExpertsAds Policy & Digital
Advertising & growth

Facebook and Instagram ads that bring the right people, not just cheap clicks.

Creative-led campaigns with proper tracking, structured audiences and retargeting that actually closes the loop.

Creative produced monthlyPixel + Conversions APICatalogue & dynamic adsClick-to-WhatsApp built in
The problem

What usually goes wrong with Meta Ads

If two or three of these are true, this service is likely the right fit.

  • You get enquiries, but they are price-shoppers who never convert.
  • The same three creatives have run for months and results have decayed.
  • Tracking is broken, so reported results and real sales do not match.
  • Nobody is retargeting the people who nearly bought.
  • Ad accounts or pages have been restricted and you are unsure why.
  • Everything is boosted from the app with no campaign structure at all.
Scope

What is included in Meta Ads management

Meta rewards creative volume and clean data. Both are built into every package.

Audience & offer research

Who buys, what they respond to, and which objection stops them.

Campaign architecture

Prospecting, retargeting and retention structured separately rather than mixed together.

Creative production

Static and video creative produced monthly and tested systematically.

Copywriting

Multiple angles tested per audience — not one caption reused everywhere.

Pixel & Conversions API

Server-side event tracking so results survive browser and iOS restrictions.

Catalogue & dynamic ads

Product feed setup and dynamic retargeting for e-commerce.

Click-to-WhatsApp campaigns

Enquiries land straight in WhatsApp where response times are fastest.

Reporting

Cost per result by audience and creative, so you can see what is actually working.

Packages

Choose the level that fits

Every package is quoted after a short consultation, so the scope matches your actual situation rather than a generic template.

Starter

Local and service businesses starting structured social advertising.

  • Up to 2 campaigns
  • Monthly static creative pack
  • Audience research
  • Pixel setup
  • Monthly report
Request a quote
Growth

D2C and service businesses scaling reach and retargeting.

  • Everything in Starter
  • Video & static creative
  • Lookalike audiences
  • 1 retargeting funnel
  • Conversions API
  • Instagram organic support
Request a quote
Professional

E-commerce and multi-product businesses.

  • Everything in Growth
  • Catalogue & dynamic ads
  • Full-funnel retargeting
  • Reels & short-form creative
  • Fortnightly reporting
  • CRO recommendations
Request a quote
Enterprise

Large brands and multi-market accounts.

  • Everything in Professional
  • Advanced segmentation
  • Offline & server-side events
  • UGC creative direction
  • Weekly reporting
  • Quarterly strategy review
Request a quote

Not sure which fits? Tell us the situation and we will recommend honestly — including telling you if a smaller package is enough.

Process

How we deliver

Discover

Your offer, margins, audience and what has already been tried.

Set up

Business Manager, Pixel, Conversions API, catalogue and events verified before spend starts.

Create

Creative and copy produced against tested angles, not guesses.

Launch

Structured testing with enough budget per variant to produce a real signal.

Scale

Winners scaled, losers cut, creative refreshed on a fixed cadence.

Questions

Meta Ads Management — frequently asked

Honest answers, including where we would tell you not to buy.

Is ad spend included?

No. Management fees and Meta ad spend are separate, and you pay Meta directly from your own account.

Do you produce the creative?

Yes. Every package includes a monthly creative allocation. Product photography and full video shoots are quoted separately so you only pay for what you need.

Will you use our existing page and ad account?

Yes. We work inside your Business Manager so you retain ownership of the page, the ad account, the Pixel and all historic data.

Our ad account was restricted. Can you help?

Yes. We handle policy and account issues across advertising platforms, and we review account health as part of onboarding.

How much should we budget for ads?

It depends entirely on your category, margin and geography. We recommend a realistic starting budget during the consultation rather than quoting a generic figure.

Let us look at your situation properly.

Tell us what you need and you will get an honest assessment, a clear scope and a written proposal — with no obligation.