Policy Fix ExpertsAds Policy & Digital
Advertising & growth

SEO measured on enquiries, not on rankings you cannot spend.

Technical foundations, content that answers real commercial questions, and visibility in AI-driven search as well as classic results.

Technical SEO & Core Web VitalsLocal & Google Business ProfileAI search visibilityRevenue-linked reporting
The problem

Where most SEO engagements fail

If two or three of these are true, this service is likely the right fit.

  • You get a monthly ranking report but no more enquiries than last year.
  • Rankings are for terms nobody searches with buying intent.
  • The site is slow and technically broken underneath the content work.
  • Content is published on a schedule with no connection to what customers actually ask.
  • Competitors outrank you and nobody has explained why.
  • AI answers now take the click and nobody has adapted.
Scope

What is included in SEO

Scope scales with the package. Every engagement begins with a technical audit.

Technical audit & fixes

Crawlability, indexation, site speed, Core Web Vitals, schema and site architecture.

Keyword & intent research

Commercial-intent terms mapped to the right page, not a list of high-volume vanity keywords.

On-page optimisation

Titles, headings, internal linking, structured data and content depth.

Content production

Articles and landing pages written to answer the questions buyers actually ask.

Local SEO

Google Business Profile management, citations, location pages and review generation.

Link acquisition

Quality-first and relevance-first. No link farms and no tactics that create risk.

AI search optimisation

Content structured so it can be cited by AI answer engines, not just classic results.

Reporting

Rankings, traffic, enquiries and — where possible — attributed revenue.

Packages

Choose the level that fits

Every package is quoted after a short consultation, so the scope matches your actual situation rather than a generic template.

Starter

Single-location local businesses.

  • Local keyword targeting
  • Google Business Profile optimisation
  • On-page fixes
  • Monthly content
  • Citations & reviews
  • Monthly report
Request a quote
Growth

Small businesses competing regionally.

  • Everything in Starter
  • Full technical audit & fixes
  • Expanded keyword coverage
  • Increased content output
  • Link acquisition
  • AI search optimisation
Request a quote
Professional

SMEs in competitive categories.

  • Everything in Growth
  • Advanced technical SEO
  • Schema & Core Web Vitals
  • Pillar content strategy
  • Competitor gap analysis
  • Fortnightly reporting
Request a quote
Enterprise

E-commerce, multi-location and national campaigns.

  • Everything in Professional
  • Large-scale technical SEO
  • Multi-location / multi-language
  • Digital PR
  • Full CRO programme
  • Weekly reporting & QBR
Request a quote

Not sure which fits? Tell us the situation and we will recommend honestly — including telling you if a smaller package is enough.

Process

How we deliver

Audit

Technical health, current visibility, content gaps and competitor position.

Plan

Priority keywords, page mapping and a content calendar tied to commercial intent.

Fix

Technical issues resolved first — content on a broken site does not rank.

Build

Content, on-page optimisation, internal linking and quality links.

Measure

Reported against enquiries and revenue, with a clear view of what moved and why.

Questions

SEO Services — frequently asked

Honest answers, including where we would tell you not to buy.

How long before SEO works?

Meaningful movement typically takes three to six months, longer in competitive categories. Anyone promising first-page results in weeks is either misleading you or using tactics that create risk.

Why do you ask for a minimum term?

Because SEO delivered in short bursts does not work. A minimum term protects you from paying for setup work that never gets the chance to compound.

Is SEO still worth it now that AI answers questions directly?

Yes, but the work has changed. Being cited by AI answer engines requires clear structure, genuine expertise and strong technical foundations — that is now part of how we approach every engagement.

Do you guarantee rankings?

No, and no legitimate provider does. Search results are not ours to control. We commit to the work, the method and honest reporting.

Can you work alongside our existing developer?

Yes. We can hand over prioritised technical fixes for your team, or implement them ourselves.

Let us look at your situation properly.

Tell us what you need and you will get an honest assessment, a clear scope and a written proposal — with no obligation.