YouTube advertising that builds demand and brings it back to convert.
Video campaigns planned around intent and sequencing, with editing support so the footage you already have actually performs.
Why most YouTube advertising underperforms
If two or three of these are true, this service is likely the right fit.
- A single long brand video is run as an ad with no hook in the first five seconds.
- Views are high but nothing measurable happens afterwards.
- There is no remarketing, so viewers are never brought back.
- Targeting is broad and cheap, which is exactly why the traffic is worthless.
- Nobody has adapted the creative for Shorts or vertical placements.
- The channel itself is unoptimised, so organic discovery adds nothing.
What is included in YouTube Ads management
We can work from footage you already have. Full production is available separately.
Campaign strategy
Objective, funnel stage and placement mix defined before anything is built.
Audience targeting
Custom intent, in-market, affinity, remarketing and demographic layering.
Video editing & cut-downs
Your footage edited into ad-ready cuts, including six-second bumpers and vertical versions.
Scripting support
Hooks and structures written for skippable formats where the first five seconds decide everything.
Thumbnails & end cards
Designed for click-through, not decoration.
Remarketing sequences
Viewers moved through a planned sequence rather than shown the same ad repeatedly.
Channel optimisation
Titles, descriptions, tags and playlists so paid and organic support each other.
Reporting
View-through, cost per view and downstream conversion impact.
Choose the level that fits
Every package is quoted after a short consultation, so the scope matches your actual situation rather than a generic template.
Businesses testing video advertising for the first time.
- In-stream skippable campaigns
- Up to 2 campaigns
- 1 edit from supplied footage
- Audience & placement strategy
- Monthly report
Brands running launches and sustained awareness.
- Everything in Starter
- Bumper & in-feed campaigns
- Multiple edits + short-form cut
- Scripting support
- 1 remarketing sequence
- Channel optimisation
E-commerce, education and high-volume advertisers.
- Everything in Growth
- Demand Gen & Shorts campaigns
- Extended creative allocation
- Multiple remarketing sequences
- Fortnightly reporting
- Brand lift guidance
Not sure which fits? Tell us the situation and we will recommend honestly — including telling you if a smaller package is enough.
How we deliver
Plan
Objective, audience and the role video plays in your funnel.
Prepare creative
We edit what you have, or advise on what needs to be shot.
Build
Campaigns, audiences, placements and exclusions configured properly.
Sequence
Viewers moved through a planned journey rather than a single repeated ad.
Measure
Reported against downstream action, not just views.
YouTube Ads Management — frequently asked
Honest answers, including where we would tell you not to buy.
Do you shoot the video?
Editing and cut-downs are included. Full production — shoot, talent, voiceover, music licensing — is quoted separately.
Can we use footage we already have?
Usually yes. Most businesses have more usable footage than they realise. We will tell you honestly if it is not strong enough.
Is YouTube worth it for a small business?
It can be, but it is rarely the first channel we recommend. If you have not yet captured existing search demand, we will say so.
How is this billed against ad spend?
Management fee and ad spend are separate. You pay Google directly.
Often combined with
Google Ads Suspension Recovery
Diagnose the real cause, fix it properly, and appeal with evidence — across every Google Ads policy category.
Learn moreGoogle Ads Management
Search, Shopping and Performance Max campaigns built for enquiries and sales — and kept policy-compliant.
Learn moreMeta Ads Management
Creative-led Facebook and Instagram campaigns with proper tracking and retargeting that closes the loop.
Learn moreLet us look at your situation properly.
Tell us what you need and you will get an honest assessment, a clear scope and a written proposal — with no obligation.